A new chapter
Friends, after 13 years at the helm of The Pink Orange, my time with this business has truly run its course. I’m taking a page out of Seinfeld and choosing to go out on a high note. I am so, so thankful for every single opportunity this stationery company has created for me. But more than that I am grateful for your ongoing support over the years as I grew this baby from couture wedding invitations to a boutique stationery company with a brick and mortar storefront to a burgeoning custom design firm with products sold in hundreds of stores.
When I started The Pink Orange I was filled with endless hope and energy at the prospect of making a living out of doing something I love so much. God poured so much love into what I was doing and held my hand the entire way. Design is in my heart and there isn’t anything I love more than being creative and making beautiful things. And in the space of creating beautiful things and sharing my passion, amazing things happened -- traction with boutiques, thousands of people following along, The Today Show, Nordstrom, Paper Source. I can say with certainty that I hustled hard to make every single dream come true. But seriously, pinch me.
To be honest though? At times I couldn’t handle the growth we experienced, and despite pivoting and readjusting often -- the face of retail has changed. Keeping up with the changes meant veering further away from the parts of this business that fuel me. And I have never felt good about shaping my online persona to garner more likes and followers. Here is this thing -- this business has been my baby. It’s a huge part of who I am and yet in representing it, I couldn’t be fully, authentically me. And often it took me away from the other part of my heart, my family. Does that even make sense? I hope so.
After a health scare last October, I took a deep, hard look at what my life was like and how I felt about existing within that space. And then I took some time to explore what I wanted my life to look like moving forward. I knew without a doubt, I still wanted to design and I knew I wanted more time with my son, my husband, my friends, and my family.
Separately, there has been this other thing that has been tugging at my heart since the day Parker was born. Actually, since the day we signed on with our adoption agency. I didn’t know what to do with that feeling, so I tucked it away not really knowing what it meant. But my faith is strong and I just ‘let go, and let God’ and the most amazing thing happened. I outgrew myself in a way I never thought possible.
Through connections that emerged out of The Pink Orange, I stumbled on a path that will allow me to continue designing, but instead of profiting off of retail sales, the proceeds from my work will help families waiting to adopt.
I have been given so much through the hands of God over the past 13 years, now it is time for me to shift my focus and give back. Taking my life experience, my love of design, my hardships through infertility, my emotional roller coaster through the adoption process, and giving it all back. My knowledge, my experience, my money.
The financial burden for families in waiting is real, and I can’t wait to be a resource to them. To help others that are walking this path feel like they aren’t alone -- to be a support, to be an understanding heart, to say “I’ve got your back” in a way that I never thought possible.
There will be many more details to share as things unfold, so stay tuned.
I’m excited for the next chapter of my life. I’m feeling nervous starting all over again, but my design fire has been reignited knowing how I can share and help.
Again, I want to thank you for your gracious support and love over the years. Without you, I wouldn’t be here with an opportunity to truly live my passion.
Over the coming weeks and months you’ll see a conversion of my social media accounts as I retire The Pink Orange name and brand. There will still be design and beautiful content, but this time you’ll have all of me -- my soul and my heart. The full Rebecca (and, you guys, I’m still navigating who that is in this new chapter which is exciting and terrifying!) I invite you to continue following along for all that’s in store.