Designing the life i've always dreamed
You guys, i've had a secret and i've been so, so excited to share. I just had to wait until everything was set, agreements were a green light and i could tell you all.
I have had a positive life coach for years. She has always, always told me to design a life that i love - that we all have the ability to see it and achieve it. It took me quite a bit to get there, but i'm here, living my dream life and living it so simply.
So here goes...
When I started this business 11 years ago, I never expected it to grow like it has. From custom wedding and event invitations to a party goods line to launching my first product line at the National Stationery Show in 2014. What started out as a small business I ran out of my house turned into a brick and mortar storefront with warehouse space. Along with that growth came bigger business operations, meeting sales goals, photoshoots, catalog design, managing freelance designers, and maintaining an enlarged social media presence. The 2015 National Stationery Show really shifted The Pink Orange from couture stationery to products; it was a shift that I never anticipated, and growth happened quickly.
For some in the stationery business, this might not have been a big deal, but for me it was huge. As a mostly one-gal show, I felt stretched thin. Knowing that I had buyers, rep groups, and customers to keep happy, running this business became extremely stressful and my passion for design took a back burner as administrative tasks began to pile on. I needed a much bigger warehouse space, a small army to help package products and orders, and I seriously longed to design again.
I never started a business to be rich. I never started a business to be the next big thing. I started my business because I had passion. And while I grew this business out of passion and fire, The Pink Orange isn’t the only part of my life that I am passionate about. When I began missing important moments with my husband, son, friends, and family, I began to feel like the ends didn’t justify the means.
I live a very faith filled life and look to God and daily prayers to guide me. Eighteen months ago, my prayers were answered when I had a meeting with Paper House Productions based in Saugerties, New York. It was just a simple meeting with a passionate paper person and a passionate paper team. I saw their inner workings, met their team, and talked about products and design.
After months of discussion, I’m so happy to be able to say that The Pink Orange will be licensed through Paper House. Together we are going to build a truly amazing line of products that will include a home office line, stationery, and party goods. God had his hands all over this meeting and the details of what is to come. Through this partnership, I’m able to do what I love all the time – design, design, design.
To say i'm rich in blessings would be an understatment.
So what exactly does this mean for The Pink Orange?
- I will be selling off the existing inventory I own, and I will no longer be shipping from CT once it’s all gone. However, thepinkorange.com will remain up and running as an outlet to purchase all the new products.
- Keep your eyes open for an awesome sale to help clear existing inventory!
- I will be designing all the pretty things for Paper House with their team overseeing production and logistics.
- The Pink Orange will launch its new line in January 2018, at market still under The Pink Orange name.
- I will still be take on a very limited number of custom commissioned projects each year for weddings, events, logos, or other printed material. However, my focus will be on my Paper House productions.
Let me say, I wouldn’t trade this ride for anything. I am beyond grateful for all that I have been blessed with, for all that is in the works and your ongoing support. Thank you, from the bottom of my heart, for embracing this next step with me. I can’t wait to share new designs, new products, and refreshed old-favorites with you.
(photos by: Shaina Lee Photography)